Voted Customer Service of the Year in Canada

The Voted Customer Service of the Year competition helps consumers choose a supplier or product.

Who am I

Our ambition

Our objective

I'm the logo that points you in the direction of companies that place the quality of customer relations and the customer experience at the heart of their concerns.

Our ambition is for Voted Customer Service of the Year to become the leading benchmark in terms of valuing customer relationships and experience in Canada.

Our aim is to provide consumers with a reliable benchmark, enabling them to identify companies offering quality customer service.

CANADA'S VOTED CUSTOMER SERVICE OF THE YEAR :

CONCRETELY,

The aim of this evaluation is to answer the question “How is my customer service performing?” and to reflect its actual performance.

Professionals evaluate your customer service through mystery tests.

The quality of a company's customer service is assessed by mystery shopping.

The category winner receives the Customer Service of the Year AWARD.

An audit

An orientation

Real customers

An award

At least 3 companies tested, evaluated, and compared by consumer sector

200 mystery shopper tests per company

8 weeks of evaluation from May to July

13 to 17 pre-sales and post-sales scenarios

10 to 15 criteria evaluated, such as empathy, personalization, responsiveness and response quality

Only 1 winner per category (minimum score of 12.5/20)

130 phone calls (50%*)

40 emails or contact forms (30%*)

10 Internet browsing, 7 on smartphones and 3 on mobile applications (10%*)

10 contacts via social networks (5%*)

10 chat conversations (5%*)

*Channel weight in final rating

Strengths/weaknesses analysis

Consumer orientation

Marketing tool

Marketing campaign

Detailed report

Completion

We provide you with useful tools to analyze your strengths and weaknesses and implement measures for improvement.

It's a reliable indicator that helps consumers recognize excellent, fast and straightforward customer service.

As a winner, you have a powerful marketing tool for unlimited use in your communication campaigns.

With your participation, you will receive a detailed report on your internal and external customer service.

We support your success. As a winner, you'll benefit from our national marketing campaign.

You have a complement to your company's existing evaluations (customer satisfaction, NPS, etc.).

Your benefits as a winner: